Research On The Development Strategy Of Asiainfo-Linkage, Inc

In twenty-first Century, Chinese economy is developing with fast and steady pace. The society has entered into information age, as one of core industries; IT industry also develops very fast. Asiainfo-linkage, Inc.(Hereinafter referred to as Asiainfo-linkage) is a software provider. Its main businesses are in domestic market. And its headquarters is in Beijing. With better economic environment, the company is becoming stronger and stronger. Now, It is the China’s largest telecom BSS/OSS software provider and the second largest one in the world according to revenue and market capitalization. In the long run, different kind of developing strategy will become key element for AsiaInfo-linkage. to continue developing rapidly.This paper researched AsiaInfo-linkage’s development strategy with the theories and methods of strategic management. In this paper, the external environment of the enterprise was analyzed firstly. In the external environment, the macroscopical environment and industry environment two aspects were analyzed respectively with PEST analysis method and the Potter five forces model, so the paper got the opportunities and threats that the enterprises are facing. Secondly, the AsiaInfo-linkage internal environment was analyzed. Specific include two aspects, namely resource analysis and capacity analysis. Resource Analysis involved with organizational structure, human resources, and finance. Ability analysis involved with technology and scientific research ability anal ysis and marketing ability a nalysis. Thus the paper got the specific advantages and disadvantages of this company. After that, based on the internal, external environment analysis, the paper got the combination strategy matrix with SWOT analysis method, which ultimately determines the development strategy adopted by the AsiaInfo-linkage. But different development strategy contains a variety of models; the paper makes a further discussion about the choice of strategy model. After choosing the specific development strategy, this paper put focus on strategic implementation and control. Implementing strategy needed work in the brand, research and development, marketing and other aspects. At the same time, in the financial, customer, internal operation and learning and growth of different dimension to set up evaluation index, evaluate strategy implementation at each step of progress and adjust direction to ensure that the strategy could be implemented finally.The research results can provides reference and help to AsiaInfo-linkage’s sustainable development. At the same time, it can be reference for the other related industries and enterprises to research development strategy.