The Research On Development Strategy For X Company

Strategic management is a very important part of enterprise management, it is away of enterprise decision-making management,this management makes theenterprise clear what is their future goal and should be how to plan and deploy inorder to achieve this goal, combining the long-term plan with specificbusiness.Through effective strategic management makes enterprise owning more inline with its own development direction of the target,implementing practically in thedaily business.Promote the development of enterprises and enhance the enterprisethe competitive ability.Different enterprises in different industries,due to the external environment andtheir own situation,their strategy is not the same each other,the implementation ofstrategic management is analyzing the enterprise’s strategic environment andevaluating, to predict the environment development trend and the effects on theenterprises.Through the analysis of strategic choice the enterprise strategy inaccordance with their own situation and the future development, take the specificaction.This paper first introduces the research background and significance,illustratesthe necessity of to implementing strategic management for the enterprise in the coalindustry, and then illustrates the research contents and research methods of thearticle. Second,article integrates and summarizes the knowledge about the basictheory of strategic management, gives the theory guidance for specific coalenterprise’s strategic analysis.On this basis, combining with the specific situation ofX company to have a research about strategic management.Implement the analysisabout the present situation of the company’s operating, it introduces the basicsituation of the enterprise,analyzes the main financial indicators and the coalindustry competition environment, meanwhile, analyzesthe external environment andinternal condition for X company, points out the opportunities and challenges andthe deficiencies and advantages about the company,clears about the strategicdirection of the company by SWOT analysis method. The last, the article combines with the company’s overall development strategy,based on the principles of development, establishesthe specific development plan,points out the direction of future development for the enterprise, to make enterprisemore in line with the needs of future development, to promote the growth of theenterprise, to get has more advantages in the competition of the enterprise in thesame industry.