| In this paper, AF logistics company’s development strategy to build content for thestudy and research in strategic management, the basic theory of competitive strategy,e-commerce theory, the logistics business development strategy built on the basis ofrelevant literature, the use of environmental analysis PEST and five forces modelcompetitive analysis model, the AF logistics Companies facing internal and externalenvironment for the systematic analysis; on this basis, the AF logistics third partylogistics business development sub-strategic design strengths, weaknesses,opportunities, threats, etc. were evaluated from the AF logistics Development strategyin the idea, the overall development strategy of design, functional strategies designedfor AF logistics company’s development strategy has been designed.AF Logistics Company is engaged in domestic and international logistics andlogistics industry of private enterprises, the company is headquartered in ShanghaiNorthwest Logistics Park, consists of two branches,18offices, nearly100employees,with15,000square meters warehouse. Company is warehousing, distribution,long-distance transport, railway freight forwarding, logistics and business informationservices, and consumers as one of a new third-party logistics enterprise development.Despite the development of AF logistics company has built a preliminary framework forthe operation and operational mechanisms, and through a certain brand positioning,brand appeal and brand promotion, and achieved certain results. On the other hand, thecurrent development model AF logistics company based only on tactical design, salesand service for the enterprise, the system has not yet built up a strategic developmentmodel; while supporting the development of strategic operations organization system,personnel system, etc. there are still many problems, which is the future AF logisticscompanies to enter the international market requirements is not enough. Currently AFrequires both the development of the logistics company based on the company problemsin the development, design a scientific system of strategic development model; alsorequires logistics industry based on market developments and the requirements ofscientific strategic positioning and transition transformation.AF logistics company’s strategic positioning, to adhere to both internal andexternal markets, change management and re-development strategy, market-oriented, innovation as the driving force in the development of AF logistics companies to achievestrategic objectives under the guidance of an incremental AF Logistics coordinationwith improving quality development. Through the use of advanced technology withindependent intellectual property rights of AF logistics company logistics services andproducts, accelerating the AF logistics companies and enterprise development modelupgrade.Meanwhile, AF logistics company management innovation, theimplementation of AF logistics company’s management process reengineering, logisticscompanies to achieve AF management information, and build a new type of AFlogistics company flat management model, and ultimately realize the AF logisticscompanies to develop into a professional oriented, full of vitality and competitiveenterprise groups, and around this overall development strategy, to develop and designis based on the overall development strategy of the AF enterprise logistics company’sdevelopment strategy and its path mechanism.This idea of constructing from the development strategy, the overall developmentstrategy of design, functional strategies designed for AF logistics company’sdevelopment strategy has been designed so as to AF logistics company strategydesigned to provide a basic theoretical framework and practical guidance, and othersimilar logistics companies promote strategic design provides a demonstration value. |
