Integrated System Marketing Strategy Of SCS Company

SCS company as a subsidiary of china soft, since its inception in2011in Chengdu,mainly in the systems integration business based, two years before the company marketshare and sales figures achieved a major breakthrough, successful marketing strategydevelopment work not. But the world is not the same level of the market environmentand the systems and strategies in the past year to the company and the industrycontinued to narrow the gap between the competitors, no significant increase inperformance, or even a quarter of stagnation, leading to funding strand breaks (companya month fails to pay the wages of executives), profits continue to decline, losing moneyprojects abound, but no way talking about the core competitiveness. How a company’smarketing strategy? Systems integration industry market even after nearly15years ofdevelopment, the speed of development of the market by the rapid development into astable development, but it is undeniable that its enormous potential value-added spaceand a huge industry, market, industry and occupation from the expansion of the marketdoes not On their own core competitiveness support, marketing and businessdevelopment figure how and market, this and the successful marketing strategydevelopment formula closely related. SCS also encountered in the development of asimilar problem, this paper mainly as a research focus. This thesis is based primarily onthe marketing of the relevant theoretical knowledge, in theory and practice through acombination of literature, according to marketing theory, CS business strategy,relationship marketing theory, combined with the characteristics of system integrationindustry, for SCS company operating in the relevant circumstances and systemintegrators to conduct a detailed analysis of the market situation, focusing on thecharacteristics of system integration services market, the establishment of a trulysuitable for SCS company marketing strategies. This research ideas step by step, thisarticle from the theory of marketing into the start, where the company focuses onanalysis of major industries SCS macroeconomic situation, carefully studied the SCSinternal and external environmental conditions, through the market research andcompetitor situation, clear the SCS integrated programs and brand in the competitiveadvantage; Finally, combining the company’s actual situation and environment of thehigh-end target market positioning of the current situation, the use of marketing strategies to develop the three steps derived from a practical point of view thecompany’s systems integration business SCS specific strategies: In the strategy designto system integration business plan as a starting point, emphasizing the customer’sactual needs and values, and marketing of specific steps; in strategy use, the use of CSstrategy and relationship marketing theory, customer satisfaction first as the startingpoint combined strategy design programs targeted towards the use of strategies; finallyon the implementation of safeguards in the policy, in order to ultimately enhancecustomer relationships viscosity as a starting point, made4:00concrete mechanisms forsecurity, including how to narrow the distance customers, and how to improve customerViscosity and loyalty, and how employees help customers grow together; hoping to finda comprehensive, innovative and executable system integration marketing strategies.