YL Branch Of China Telecom Marketing Optimization Service Pay System Design

21st century, the Chinese telecommunications industry entered an era ofcompetition,China Telecom as a traditional telecom operators face challenges andopportunities,On the one hand the traditional solid speech service receives the mobileservice substitution to cause the telephone subscriber market share to drop gradually,The service income growth is slow; The other hand, China Telecom has the world’smost Internet users, operation largest cable communication networks,In2009and earlyaccess to mobile3G licence, provides conducive means for China Telecom expandmobile market.In the highly competitive market environment, the telecoms operators aretrying to expand the market for the survival and development,，Expand marketdependent on the effectiveness of the work of marketing service providers,How to builda scientific and effective incentives to mobilize personnel motivation enhancement ofperformance marketing services is one of the key.This paper on communication enterprise operating under current environmentanalysis of the situation, with YL branch of China Telecom in the background, to studymarketing services officer salary system as the main theme,Strategic matching, analysisof external competitiveness and internal equity, inspiration four perspectives analysis onproblems of the existing salary system of marketing service providers,On this basis, theauthors outside through methods such as surveys, questionnaires, interviews, salarysurvey, data analysis, correlation and inductive methods such as an in-depth analysis ofissues and causes,Applying the theory of compensation related proposed overallstrategy on optimization of salary system, targeted marketing service class and is basedon working characteristics proposed salary adjustment of specific programmes.Duringoptimization, the author also using tools such as job analysis and job evaluationmethods to determine position relative value;While the proposed pay adjustment, theauthors also consider factors effect on the incentive effects of non-remuneration, othercomplementary protection measures have been put forward to build a morecomprehensive incentive mechanisms.Final adoption of the practice of grass-rootssector further demonstration of feasibility of optimization options and summary of research results, give the findings of this article.Thesis aims to design a scientific andeffective salary incentive mechanism, fully arouse the enthusiasm marketing servicepersonnel working for the company scale expanding the market of businessobjectives.This article is for the construction of modern enterprise management inparticular the transformation of State-owned enterprises how to make a usefuldiscussion on the effective salary motivation mechanism, has the certain referencevalue.