Changsha Bank's Core Competitiveness Of The Study

Going with the development of the financial systemreform in China, the City Commercial Banks, which have played a very important role in the financial market, got the opportunity of great development and growth. But in an increased competitionin market environment, the City Commercial Banks with many congenital deficiencies have to create and develop their own unique core competitiveness based on actual situation and market environment so that they can be winners.In order to feasible research and analysis,combined with mypersonal working experience, and based on the core competence theory, this paper analyzes the core competiveness of Bank of Changsha, which is constituted with following capacities:Development Strategy, Corporate Governance, Business Operation, Service, Risk Management, Research and Innovation, Human Resources, Incentive and Restraint Mechanisms, and Enterprise Culture.By qualitative and quantitative analysis above core competitiveness, this paper believes that Bank of Changsha has advantages in following elements:development strategy, business operation, risk management, and enterprise culture. And this paper also presents weak elements of Bank of Changsha as follows:corporate governance structure, quality of service, financial innovation, human resources, and incentive and restraint mechanisms.After that, this paper clearly explains that Bank of Changsha should promote its core competitiveness by the following way:perfecting the corporate governance structure; improving the quality of service; boosting financial innovation; employingtop professional talents; and establishing a scientific and reasonable incentive system.