The Strategy Transfer Research Of Talkweb Company From Project To Product

The strategic management is originated in the1960s. the more and more perfect Theoretical system have been set developing more than50years. And it is widely used in enterprises. It becomes the key factor to make the correct Development strategy. It is more important to make and do the correct Development strategy for developing enterprises.Talk web Co., LTD is a high technology enterprise in Hunan. It was set up in1996, listed in Shenzhen Stock Exchange market in July2008. It conduct the business of Software development, System integration, Value added telecom, Cartoon culture, Electronic commerce, and so on. In the development before its stock was listed, it is focused on Projects. Since its stock was listed, the Scale of the company expands fast By virtue of the capital. However, the Original business and its model is not fit the company. Strategic transformation is the inevitable choice.The key to transfer the Strategy is focus on the business model from project to product. I researched the underground, the Necessity and Feasibility, The specific measures to transfer the Strategy. The research is focus on such three factors:the first is the Environment to transfer the Strategy. The Macro environment is Advantageous to transfer the Strategy,but it face the Cut-throat competition Micro environment; The second is Present situation and Basic conditions to transfer the Strategy; the third is Way and method to transfer the Strategy. The research can not only guide Talk web Co., LTD to exact the Strategic transformation, but also can referenced by other similar company.