Strategy Of Chifeng City, Chinese Herbal Medicine Industry

Chinese medicine is based on traditional Chinese medicine theory as a guide for the prevention and treatment of disease in humans, plants, animals, minerals, and their processed products, including Chinese herbal medicine, Chinese Herbal Medicine and Chinese patent medicines. Which medicines Pieces of Chinese medicine and Chinese patent medicines, raw materials, is the basis of the traditional Chinese medicine industry, good or bad quality of the Chinese herbal medicines, directly determines the quality of Pieces of Chinese medicine and Chinese patent medicines, and affect the development of Chinese medicine and heritage, from the human health a crucial role. Chinese herbal medicine industry is the production of Chinese herbal medicine, business, research and its collection of related economic activity. In recent years, as people’s living standards as well as awareness of health, Chinese medicine is increasingly welcomed by the people, and has provided a broad space for the development of the Chinese medicine industry.Chifeng is in the Inner Mongolia Autonomous Region, southeastern Interchange Mengji Liaoning provinces, Inner Mongolia populous city. Chifeng very rich resources of Chinese herbal medicines, cattle camps, the town is one of the well-known traditional Chinese medicine production base the main production balloonflower, Adenophora, windproof, Achyranthes, Radix, skullcap, licorice, ephedra and other littoralis and Campanulaceae quality and huge production, respectively,80%and60%of the country’s total output, and is widely exported to South Korea and Japan.Chifeng City, Chinese herbal medicine industry as the research object, Strategic Enterprise Management principles theoretical basis, mainly using interviews, telephone access method, literature review, SWOT analysis, survey analysis of Chifeng City, Chinese herbal medicine industry provide appropriate advice and research for the development strategy of the traditional Chinese medicine industry in Chifeng City. The innovation of this paper is that the herbal medicines industry status quo of Chifeng City for the first time to conduct field surveys and analysis of selected growth strategies and SWOT analysis, and make recommendations, hoping to help the development of the traditional Chinese medicine industry in Chifeng City.