Research On The Promotion Of Tour Guide Quality In Service-oriented Government Construction

Building a service-oriented government has become the main target and basic direction of current our country government system reform, it is effective to solve our country at present, some typical problems, economic development and social progress in the comprehensive construction well-off society, constructing a socialist harmonious society really needs, but also to the choice and participation in the globalization of economy and trade competition. The construction of service type government is directly reflects the service ability of our government management level. With the continuous change of rapid development of market economy in China, people’s income level and the concept of mass consumption, tourism has become the metal industry of our national economy, automobile industry, steel industry, petrochemical industry abroad and a national pillar industry. Tourism is kind of service industry, it is an important content the service-oriented government’s building. For a country and a region, tourism is the window where directly reflect the degree of local civilization, it also is the embodiment of the local construction service-oriented government level. Tour guide is an image ambassador of a place or scenic spot also embody the overall level of tourism reception, and it has a vital role on the development of tourism.As one of excellent tourism cities in China, Chenzhou has abundant tourism resources; the tourist trade also develops quickly. In recent years, our country tourists for tourism demand increasingly diversified, also in the tourism industry of our country practitioners, especially as an important component of tourism practitioners of the tour guide put forward higher and newer requirements, tour guide also inevitably have major impact. To provide a better experience demand expectations and a higher value for tourists, the quality of tour guides are bound to follow the more refined, more professional and more targeted. The overall quality of tour guides in Chenzhou is not high exercises a great influence on development of tourism industry in Chenzhou as well. Comprehensively improving the quality of tour guide in Chenzhou is a priority for the integrated development of tourism, and also is an important content in Chenzhou service-oriented government construction.To enhance the construction of service oriented government of Hunan in Chenzhou city guide, quality as the research object, research content is as follows:This paper is divided into five parts, the first part of the research content is the introduction, mainly from the research purpose, research significance, literature review, the relevant theoretical basis, research methods and research content and the innovation;Study on the content of the second part is mainly from the relations between the service-oriented government and the tour guide, mainly from the construction of service government requirements for the quality of the tour guide;Study on the content of the third part is the quality of tour guides in Chenzhou. Mainly from the current situation, problems and reasons of the quality of tour guides in Chenzhou;Study on the content of the forth part is the countermeasure is proposed to solve the problem of the quality of Chenzhou City, mainly from the tourism industry in Chenzhou countermeasures, the transformation of government service management concept, the establishment of scientific tourism management system, making the government service management legal system, the introduction of public participation mechanism and the cultivation of qualified tour guides market and other aspects;Study on the content of the fifth part is the conclusion, which summarizes the full text and prospect the future.