A Study On Marketing Strategy Of Eco-friendly Farm Produce By S Corporation

Green marketing is the enterprise smooth green consumption trend,from the height of protecting the ecological environment,through the use of resources to improve the utilization rate or the use of resources cycle,so that the products produced to meet the maximum consumer demand for green consumption,so as to achieve the purpose of enterprise marketing.With the improvement of people's awareness of environmental protection and the increase of green consumption demand,green marketing has become the development trend of enterprise marketing in the 21 st century,and also a breakthrough and innovation of enterprise marketing.Green marketing is a marketing method that enterprises comply with the green consumption trend,from the perspective of protecting the ecological environment,through the use of improving the utilization rate of resources or resource recycling,so that the products produced can meet the consumer's demand for healthy diet to the maximum extent,so as to achieve the purpose of enterprise profit marketing.With the improvement of people's awareness of environmental protection and the increase of healthy diet consumption demand,green marketing has become the trend of the development of enterprise marketing in the 21 st century,and also a breakthrough and innovation of enterprise marketing.With the improvement of living standard,food is no longer a simple solution to the problem of adequate food and clothing.The growing expectation of food is one of the reasons for the "green food" fire.In the future,food can also be seen as a reflection of people's quality of life.In terms of industry development,the green food industry has now emerged a new trend in pursuit of health.In the last decade,due to the flood of pesticides,hormones and other chemical preparations,consumers began to establish the "green" and "ecological" consumption concept,hoping that the products they eat are organic,ecological and pollution-free.And recently began to form a new scale of the trend,we began to set up "no side effects","no dependence","tonic" concept,consumers in the requirements of the product has the effect of the premise,there is no adverse effect on the body,it is best to strengthen the body,improve immunity.In order to effectively meet consumers' demand for green and healthy agricultural and sideline products,enterprises should not only work hard in production,but also keep pace with The Times in product marketing.S company as nanning new agricultural companies,although the set up time is shorter,but development is rapid,the company through the implementation of green marketing strategy to continuously develop the market,attract customers,success in nanning city agricultural product sales stand a foothold in the market,is one of the few nanning area a relatively typical implementation of green marketing of agricultural products company.Despite the good start of green marketing,S company still has a dominant position in these enterprises due to its short establishment time and non-sustainable sales concepts and marketing means,thus affecting the progress of green marketing and facing many practical problems.Through the comprehensive application of 4P marketing theory,STP theory,circular economy theory,green economy theory,ecological economy theory and sustainable development theory,the marketing strategy of S company's ecological agricultural products is found.Although the company has made a good start,problems still exist in its specific green marketing of ecological agricultural products,such as low brand influence,inaccurate target market positioning and imperfect price system construction.In order to solve these problems,we must re-optimize and re-construct its green marketing.Through the study of this paper,it can be concluded that the target market orientation of S company's ecological agricultural products marketing should select "healthy and high quality" agricultural products,strictly check the quality and quality of agricultural products,and establish a healthy and high-end corporate image.To enter the middle and high end of agricultural products and private custom market.S company ecological agricultural products marketing mix strategy needs to achieve: promote the quality of their own products,formulate strict green production standards,shape the brand of green ecological agricultural products enterprises,Innovation of green packaging of ecological agricultural products,comprehensive use of different pricing methods,such as cognitive value pricing and demand difference pricing,to create "Internet characteristic agricultural products" Product "channel,establish" membership chain store "channel,make full use of all kinds of fairs to carry out direct marketing,establish targeted green product promotion strategy and so on.At the same time,in order to ensure the implementation of the company's specific marketing strategy,S Company will strengthen the construction of green brand culture,establish a team of marketing talents,and do a good job in the protection of marketing human and financial resources.To meet the multiple needs of consumers' green consumption and actively strive for government policies and financial support,in order to promote the marketing strategy not only in line with the marketing concept,but also in line with the green concept,and truly achieve the green marketing of ecological agricultural products.