The Development Strategy For Private Banking Of JS Bank Anshan Branch

With sustained and rapid economic development and increased expansion of affluent class, China has become one of the fastest growing and the largest private wealth market in the world. Therefore, since2007, both domestic and foreign financial institutions have launched private banking business in China; so that the Private Banking, which as the top financial management, has become the competitive focus. Facing such fierce competition, JS bank makes the strategic transformation rapidly, and promotes Private Banking service, consequently, JS bank Anshan Branch Private Banking was formally established.This paper is the mainly from the bases on the development experience of the international Private Banking, and makes SWOT analysis of the current JS bank Anshan branch Private Banking business. The paper tries to find out the development strategy of accelerating business of Private Banking, and realizing the win-win between JS bank and customers. Firstly, it analyzes development status and trends of international and domestic banking business, which is based on the guiding ideology of making Private Banking to become bigger and stronger. Secondly, it analyzes the Strength and Weakness of Private Banking business from the aspects of the customer base, the service network, business model, product services, and personnel structure:meanwhile, it analyzes the opportunity and threats of Private Banking business from the aspects of the customer demand, the market environment, the horizontal competition and operation philosophy.Through analysis, this paper puts forward development strategy for JS bank anshan branch Private Banking:on the base of correct understanding of Private Banking, making clearly positioning, improving the organizational structure, and taking customer demand as the driving force, it should improve the ability of product supply and innovation, and make standard specification of the Private Banking institutions. It should emphasize talent construction, improve the control ability of risk management, establish the Private Banking brand, try to make it to be a integrated service platform, and improve the private bank value creativity, so that it can realize the rapid banking business development of JS bank Anshan branch.