The Study On New Service Station Project Investment Opportunity Of Petrochina In Dalian

Dalian Marketing Company of Petrochina is a major supplier of refined oil market of Dalian area. Service station, as the window of product oil marketing enterprise, is not only a kind of important public infrastructure, but also the terminal to realize the entire oil industry value chain. Regional economy continued to maintain steady and rapid growth, regional oil demand increased year by year, the product oil marketing enterprises need to invest in the development of new service station projects, in order to consolidate their own network advantages and counter from the impact of competition.In this paper, theoretical tools are used in strategic management, project management, investment opportunity study. The market opportunity, business opportunity, investment opportunity are analyzed. And then final conclusion is given.In the market opportunity analysis, key elements of the market environment are introduced, principle of the whole supply chain changes in supply and demand is described, and the market prospect is predicted. The market segmentation is analyzed. Condition of non-oil business development is introduced.In the business opportunity analysis, the enterprise resources are expounded. Internal and external environment of business are analyzed by using SWOT analysis tool. The formation of strategy matrix is made.In the analysis of investment opportunity, the ability to project sales forecast, to carry out financial analysis, ultimately determine the project investment value.Through this study, new service station project Dalian Marketing Company of Petrochina investment opportunities is available. The project can help enterprises to obtain good economic and social benefits. The study on investment opportunity provides for other product oil marketing enterprises a useful reference for new service station project.