Research On Business Expansion Of DOST Company

Tally as a third party impartiality service industry is an essential part of international maritime logistics industry. For a long time, China’s tally industry as a mandatory national service provides service for owner. However, with the deepening of economic globalization and the influence of the financial crisis, tally industry faces crisis and challenges. How to deal with the international situation changes is important for DOST Company.Through the study found that global ports’situation is not optimistic in2012. The port cargo throughput and global port container throughput show down trend and brought negative influence to China. Port industry slump will inevitably result in tally industry development. Dalian Port as one of the most important port, in2012the port throughput of growth is slowing and appear negative growth of energy products. For the big knot goods industry as a whole development environment is unfavorable.DOST as one of the two tallying companies, in recent years in the face of the various crises at home and abroad actively,2009to2012, the steady development has been developed based on the business, increase market development efforts, and actively expand new areas of business, looking for business opportunities in the market. In2012, the initiative, actively expand new business, opening new business income for the whole year nearly7million Yuan.However, it has many problems. The tally business targeted, leading to the business scope of the company is limited, the declining competitiveness. Customer demand for tally industry also increased, differentiation urgently needs to improve the service level.In fully studied the external and internal environment and through the SWOT analysis to solve the current crisis, will actively expand new business and upgrade the traditional tally. Make full use of external development opportunity, give play to its own resources advantage, strengthen customer relationship management, create the high-quality service brand, giving full play to the advantages of service network, avoid risk and overcome its disadvantage influence, attach importance to the cultivation of business ability and innovation ability of employees, further enhance market competitiveness of the enterprise.