The Competition Strategy Research Of The Hancheng Dahongpao Pepper Company

Hancheng pepper industry is the pillar industry of the region, not only related to the overall development of the local economy trend, but also with the local community people’s livelihood. Dahongpao Hancheng days pepper pepper newly established company as a Hancheng pepper local development company with its corporate development strategy needs to understand current and accurate to the external environment, grasp industry development, in order to effectively guide the company’s future development. Therefore, Hancheng days Dahongpao pepper pepper how companies identify the strategic positioning of the company’s next phase of development, a clear corporate strategic development goals, the development of effective competition in the business strategy, the future for the company to obtain competitive advantage, continue to maintain the regional market leader in the industry, has a very important significance.In this paper, the industrialization of agriculture and enterprise development strategy related theory as a guide for Seoul days Dahongpao pepper pepper industry’s current external environment are analyzed, pointing out the problems in current development. In this paper, on the macro-environment, industry development trends, and the industrialization of agriculture-depth analysis of the overall competitive situation, based on the proposed establishment of the company’s development of new strategic positioning and development strategy, the future development of the company’s pan-pepper plantations, construction, current stage and Next put into different product categories and different production technology, product marketing and marketing risk management and control, and the overall investment is expected to put into operation the calculation. To achieve these strategic objectives, the paper also discusses the development of the company’s development strategy implementation pepper day protection initiatives.The main conclusions of this paper, there are four points, a more systematic review of the industrialization of agriculture and related theories of scholars conducted research for the firm’s strategic design, but also a brief review of the classical theory and related research relevant for the new pepper company founded days designing, implementing new strategies to provide the necessary methodology and guidance. Hancheng pepper company is to develop regional pepper industry The newly established company, based on this premise, this paper designed for day pepper new strategy, the system analyzes the Seoul region external strategic environment, in which the new strategic positioning and providing guidance realistic conditions. clear day pepper three years the company’s future mission critical nodes of each stage of the construction industry base pepper planting organic linkage of raw material resources acquisition mode, established eight categories of product development, and technology products in the category Process Development on all aspects of the operation clear points. And through the day pepper pepper industry, the company’s overall return on investment calculations, if the set is expected to reach production capacity and the ability to achieve the corresponding sales, the days of pepper’s pepper industry development business, will obtain a better return on investment expectations. Implement raw material planting base, pepper products integrated production and processing areas and production and processing supporting infrastructure protection, specifically in the new company set up to put into operation after the construction of the required organizational management.