Loudi Mobile Electronic Commerce Development Research In The Countryside

With the rapid development of cellular phone applications, surfing Internet withcell phoneInternet is used more and more widely. Using the3G network,electroniccommerce increasingly become the important application in the field of businessactivities and daily life with3G network on account of transactions whenever andwherever possible. There is a very large user group of mobile phone and growingmarket demand of mobile e-commerce,in rural areas. Speeding up the development ofthe Rural Moblie E-commerce will be conducive to promoting the construction ofSocialist new countryside.In2010, the establishment of the first e-commerce company to promote thedevelopment of the Rural Moblie E-commerce, Loudi took the lead in theimplementation of rural mobile electronic commerce pilot in Hunan province,according to principle of "Government pushing、department coordination、enterpriseleading、 market operation" Through the pilot construction for nearly fouryears,Loudi has broken through the bottleneck of the development of rurale-commerce, effectively solve the problem of "The Last Kilometer of RuralInformationization, basically formed the "Loudi model" of Rural MobileE-commerce.Loudi rural mobile e-commerce based on SMC online rural mobile e-commerceplatform, on the Internet to create a commodity similar to the "taobao" website. Totalplatform including industrial products online direct marketing platform, agriculturalproducts wholesale trading platform, online retail online trading platform, supply andmarketing integrated service platform, information and data processing center and soon five big modules. Through nearly four years of exploration and development, mademore perfect e-commerce platform, network system gradually formed, the circulationof commodities has been launched, convenient service comprehensively, such as goodeffect, realize the information flow, cash flow, goods flow and "c" and goods tradecenter, a comprehensive information service center, logistics center, business centeragents "four centers" comprehensive service functions.Loudi is a agriculturePrefecture, as well as a new city.Rural mobile e-commerce development in Loudimode as the research object, it has demonstration significance to research the provinceor national rural mobile electronic commerce development. Its development modelcan be drawn and has bright prospects.