Research Of Influence Factors On Automobile After-sales Market Satisfaction

Over the past decade, China’s automobile enterprises and dealers have mushroomed class4s shops protrusions, major car manufacturers in this line really broke out of a piece. Car entered the common people is no longer Arabian nights. But with China’s car ownership increased year by year, the development of automobile industry in China from the blowout gradually into the steady stage of development. It is a challenge and an opportunity, how car companies in the steady growth of market conditions on higher profits and attract more customers, to establish a better brand image will become future automobile enterprise can’t escape.There is no doubt that in the process of the whole car, the discretion of the customer satisfaction directly affect the success or failure of the enterprise marketing, and in the process of the whole transport experience, customer satisfaction is good or bad can undoubtedly become the key to long-term sustainable development. For the Chinese car companies, only has the support of after-sale customer satisfaction high, car companies can in stable stage of development in the fierce competition in the standings, firmly attracted customers.Will paper summarizes through the literature, this paper provide reference for the research in this field, and build the related empirical study satisfaction influencing factors model, make the car enterprises fully realize the aftermarket satisfaction in the relationship among various factors. At the same time, this article will use research consulting method, questionnaire survey method, literature research, mathematical statistics analysis method such as the automotive aftermarket satisfaction variables influencing factors are analyzed and validated, to objective summary of the study, combined with the existing problems for automobile enterprises to provide the corresponding opinion and the suggestion, help the enterprise get better development is growing at a steady rate.