Study On Influential Factors Of Tourists’ Satisfaction Of Wellness Tourism

Recently,With the improvement of people’s living standards and the increasing of caring more about health, the tourists’ motivations, attitudes and values for travel are changing, and wellness tourism are becoming a popular method of tourism with strong developing trend. This paper chooses Mingyue mountain scenic region as the case to research the object of wellness tourism, this paper applies literature review、deep interview 、 and statistics analysis to select the influential factors of tourists’ satisfaction of wellness tourism, constructing tourists’ satisfaction model, And apply this model in evaluating tourists’ satisfaction of wellness tourism in Mingyue mountain scenic region, Based on the satisfaction evaluating model and analysis, the article has reveal the advantages and disadvantages of wellness tourism development in Mingyue mountain scenic region. And improvement measures for Mingyue mountain scenic region are also provided. The research has revealed that tourists’ satisfaction of wellness tourism is significantly related to the following seven factors with descending importance, which are wellness tourism resources, wellness tourism products, management and service, wellness function of scenic region, wellness tourism infrastructure, tourist sentimental factors, and cost of tourists. Therefore it has a very strong practical significance to the research on influential factors and the evaluation of tourists’ satisfaction of wellness tourism。The research is consisted of four parts. The 1st part includes chapter 1 and chapter 2, namely the literature review of the research, the research background, research purpose, research meaning, research method, research content, and research techniques are stated in chapter 1. The related concept of wellness tourism is described, the related domestic and foreign researches are reviewed, it is the theoretical basis of the research. The 2nd part includes chapter 3, it is the standard research of the paper. After deep interview and literature review, the tourists’ satisfaction evaluating model of wellness tourism are constructed, which is composed of 7 items and 28 indexes.The 3rd part includes chapter 4 and chapter 5,it is the empirical research, in this part the tourists’ satisfaction evaluating model of wellness tourism is applied to empirical research. Through the rehearsal questionnaire survey and statistical analysis, some items in the model are amended, after the second questionnaire survey, statistical analysis are made again by means of the descriptive statistics analysis and factor analysis, then the feasibility of the model are verified, the influential factors of tourists’ satisfaction of wellness tourism are summarized, the strategies of developing wellness tourism are raised. The 4th part includes chapter 6, which is the conclusion and prospect of this paper, the author draws a research conclusion in this part, not only refers to innovations of this research, but also put forward the research shortages, and the suggestions for future research.