Zhengzhou Airport Aviation Logistics Strategic Environmental Research

Aviation logistics is an important part of modern logistics, in recent years, the aviation logistics with safe, fast and convenient property, obtained the swift and violent development, the position and role of the national economy in our country is becoming more and more significant. Zhengzhou as one of the rapid development of large and medium-sized cities in the central plains, with its unique geographical advantages the rapid development of economy, as the train pulled to the city- zhengzhou expected course in the field of aviation logistics freight for the leading position of the central region.Zhengzhou airport aviation logistics development, this paper study to the potter market competitive strategy theory as the theoretical basis, focusing on the current situation of the development of modern logistics and the basic theory of business development strategy, through analyzing the logistics companies to visit investigation, as well as to the zhengzhou airport aviation logistics launched a series of analysis, including the industrial environment, external environment and internal environment analysis. The SWOT analysis tool to carry on the omni-directional analysis to zhengzhou airport aviation logistics. In this paper, the main content is as follows: first of all, this paper introduces the research background of this research paper, purpose, significance, related theory, content, way of thinking, logical structure, etc. Then, using PEST analysis method, the external environment to zhengzhou airport aviation logistics is analyzed, the main analysis of the social environment, political environment, economic environment,cultural environment, etc; Using five model analysis of the various factors affecting the development of zhengzhou airport aviation logistics, thus obtains to zhengzhou airport aviation logistics development the biggest impact of the five forces, namely the industry competition situation analysis, the threat of potential new entrants, the threat of substitutes, and the industry of the existing enterprise competition; Based on the present situation, the study of zhengzhou airport aviation logistics internal environment factors;With SWOT analysis method the advantages and disadvantages of development of zhengzhou airport aviation logistics, and facing the favorable opportunity, unfavorablefactors detailed analysis. In the chapters on the basis of analysis of the strategic environment, zhengzhou airport aviation logistics development countermeasures are put forward. Finally, once again to summarize the research conclusion and prospect to further solve the problem.