Property Development Strategy JT Investment Companies

In "the New eight regulations of country" adjustment background, the real estate industry is now in a temporary downturn. The whole industry development direction is also bewildering. Therefore, there is a need to re-assess the company development strategy and develop a new appropriate to the current strategy of macroeconomic background at this critical time. This paper takes JT investment real estate Co.Ltd as an example, provide a controllable reference instance by JT company’s strategy formulation, strategy development for small-and medium-sized real estate enterprises similar JT.The first part of the article expounded the background and significance of the research, and puts forward the main research framework. The second part summarizes the main results of the research of corporate strategy, reviews and summarizes several strategic research methods. From the third to the sixth part, the article presents JT company’s entire corporate strategy formulation process, results and strategies for the implementation of safeguards. Specifically, firstly complete company external macro environment analysis by using PEST model; overall understanding of the competitive situation in the industry based on Porter’s five forces model. Through the analysis of the external macro-environment, it can be seen that the real estate industry is in a state of shock regulation, but rigid demands of the real estate remains strong,which decides there is a fairly long period boom of the real estate industry. Combined with analysis of the company’s external environment, we conduct an objective evaluation of the company with the resources and core competencies. While the completion of the internal and external environment, the article lists on the opportunities and threats of the external environment faced by the Company, as well as the strengths and weaknesses of the company’s internal analysis and evaluation of key factors. Then establishes the SWOT analysis matrix, lists the possible SO、ST、WO、WT four development strategy. According to the company’s current situation, we believe that the JT companies should take growth strategy (SO strategy), to use their own internal strengths to seize external opportunities, to achieve leapfrog development. Finally, the article pointed out that the necessary safeguards required by JT implementation of the strategy of the Company, to safeguard the smooth implementation of the strategy.