The Analysis Of Influencing Factors On Our Cultural Products’ Export And Measures

Along with the economic globalization and the deepening of cultural exchange, cultural trade has been developing rapidly, caused widespread concern in the international community and become the new field of international trade competition. To some degree, the export situation of one country’s cultural products and service reflect its cultural acceptance and dissemination in the worldwide. The country which has strong cultural soft power can win the initiative in the fierce international competition.This paper adopts quantitative research methods, qualitative research methods and comparative research methods to analyze the environment and the status quo of our country’s cultural exports, meanwhile through the theoretical perspective and the gravity model’s establishment of the cultural products’ export, analyzes the main influence factors of China’s cultural products’ export. The regression results show that trade partner’s GDP, the level of information technology and population are positively correlated with China’s cultural products’ export. While the same cultural background and improvement of trade terms will promote China’s cultural products’ export, but the increase of geographical distance will reduce imports of cultural products from China. Based on the results, this paper puts forward some countermeasures and suggestions for promoting the development of China’s cultural products’ export from four aspects: improve the innovation value of cultural products into the developed economies, focus on the integration of cultural products, science and technology, make good use of marketing to weaken cultural discount and with the help of cultural industry’s derivatives to expand influence on overseas. Compared with the existing research, this paper is based on China’s cultural products’ export and has more practical significance. On the research contents, refine the influence factors on the development of China’s cultural products’ export, especially external influence factors, which forms innovation of contents and makes the theory relatively rigorous.