| "We should persever in practicing acive employment policies, commit guiding principles to drive employment by entrepreneurship, strengthen training about employment and entrepreneurship, encourage finding jobs on their own and self-employment and support establishing small enterprises" was clearly pointed out by the report of the17th NPC. Small micro enterprise is the main channel to provide jobs, is the main platform of entrepreneur growth, are an important force in scientific and technological innovation, support the healthy development of small micro enterprise, for maintaining steady and rapid economic development has important strategic significance. How to identify entrepreneurial opportunities and found small micro enterprise entrepreneurs is one of the basic problems of entrepreneurship research. For small micro enterprise social capital theory provides a new way to look for business opportunities.Based on the small micro-enterprise entrepreneurs as the target group, this paper combines both theoretical exploration and demonstration analyses to study the entrepreneurial opportunities recognitions from the perspective of social capital. The small micro-enterpirsers’social capital include the structural dimension, relationship dimension and cognitive dimension. The entrepreneurial opportunity recognitions have five sub-recognitions. Besides, the paper designs three controlled variables: small micro-enterprisers’age, gender and lever of education. SPSS19.0and AMOS19.0were used to factor analysis, hypothesis test, path analysis and variance analysis. Results from the survey are as follows:The number of small micro enterprise entrepreneurs social interaction positive effect of entrepreneurial opportunity recognition behavior five aspects; Small micro enterprise entrepreneurs to the tightness of social relations, prospective search for knowledge acquisition of business, innovation and collective behavior has a positive effect; Small micro enterprise entrepreneurs loyalty positive social relations influence the prospective search, innovation behavior, and collective action. Small micro enterprise entrepreneurs to age, gender and level of education of the three control variables are the social capital has a significant impact. |
