The Study On The Effects Of Social Capital And Entrepreneurial Orientation On Small And Micro Business Corporate Performance

The concept of social capital is gradually being widely disseminated, andrecognized and accepted, when theorists were to investigate the high-speeddevelopment of entrepreneurial activity in China. Scholars believe that social capitalis the key factor of business success, they have not yet reached a consensus on theeffect of each dimension of social capital.The author study the impact of variousdimensions of social capital entrepreneurial on the performance of SME. The resultsshow that the relational capital, cognitive capital, and structural capital dimensionplay a positive role on the entrepreneurial performance of small and micro. At thesame time, scholars began go pay attention to the effect of entrepreneurial orientationon entrepreneurial performance of SME, the author also have a research on it. Theresults show that the impact of innovative and mobility dimension on entrepreneurialperformance of SME is positive, the risk dimension is negative.The concept of social capital is gradually being widely disseminated, andrecognized and accepted, when theorists were to investigate the high-speeddevelopment of entrepreneurial activity in China. Scholars believe that social capitalis the key factor of business success, they have not yet reached a consensus on theeffect of each dimension of social capital.The author study the impact of variousdimensions of social capital entrepreneurial on the performance of SME. The resultsshow that the relational capital, cognitive capital, and structural capital dimensionplay a positive role on the entrepreneurial performance of small and micro. At thesame time, scholars began go pay attention to the effect of entrepreneurial orientationon entrepreneurial performance of SME, the author also have a research on it. Theresults show that the impact of innovative and mobility dimension on entrepreneurialperformance of SME is positive, the risk dimension is negative.In order to do it better, the author use entrepreneurial orientation as amanipulated variable, to explore the impact of social capital on entrepreneurialperformance of SME. The results show the effect of entrepreneurial orientation is notsignificant. Also, this article use entrepreneurial orientation as a mediating variable, toanalyze the impact of social capital on entrepreneurial performance of SME.Theresults show that the impact was not significant.What’s more, the author analysis the impact of control variable on entrepreneurial performance of SME from entrepreneurs and corporate prospects bycovariance Analysis method. The results showed that the impact of entrepreneur’sgender, age, educational level and enterprises scale on entrepreneurial performance ofSME were not significant, while corporate nature was significant.