Research On Social Responsibility And Cultivation Of Small & Micro Enterprises

Small & micro enterprise is the important subject of market economy in our country, the prosperity of the market, solving employment, increasing the social wealth plays an important role, small & micro enterprise conscientiously fulfill the social responsibility is to construct a socialist harmonious society in China, and meet the needs of the Chinese dream. At present, our country has not yet complete in view of the small micro enterprise social responsibility and foster countermeasure research, lack of objective evaluation of the small micro enterprise social responsibility standard, and combining with previous research results on the connotation of the small & micro enterprise social responsibility is defined, summarizes the characteristics of the small & micro enterprise society responsibility, the basic content and form of expression. On this basis, the article in view of the small businesses and consumers through social surveys conducted questionnaire survey and interviews, science examines the cognitive status of small & micro enterprise social responsibility, small & micro enterprises to stakeholders (customers, employees, government, public welfare, the present situation and problems of environmental responsibility, improve small & micro enterprise social responsibility of countermeasures. Survey results show that the main problems of small & micro enterprise social responsibility is to the content of the social responsibility of cognitive impairment, and the lack of fulfillment of specific responsibilities behavior. Objectively speaking this is due to the concept of corporate responsibility is deeply rooted in the hearts of the people need a process, the fierce market competition and small & micro enterprise itself the power of the weak, for small & micro enterprise social responsibility standard is not perfect, government management and supervision of the weak, the lack of good public opinion environment. Subjectively speaking, small business owners lack of social responsibility is the most important reason. Therefore, cultivating small & micro enterprise social responsibility should be set from the values, the optimization of the external environment and improve the three small business owners responsibility perspective, form a scientific and reasonable system of cultivating small & micro enterprise social responsibility of the realization of the maximum range of ascension. Specific include:in line with the socialist core values, the concept of scientific development concept and ecological civilization construction; Perfect laws and regulations in accordance with the management, to support policy refinement of management, increase social organizations of small & micro enterprise society responsibility of supervision; With small business owners as the core implementation of small & micro enterprise own self improvement of social responsibility.