Direct Inquiry In Chinese Business Model

All the time, the direct marketing is confused with pyramid selling from the1980s to2005which brought great negative influence to people’s life in China and left a shadow in ourheart. At the last, the direct selling goes on the right track in China with the launching of thedirect selling formally in2005.As the biggest developing country in the world, China joined the WTO formally with theoriginal idea of the development of direct selling in china on December11,2001which catchthe world’s eyes.The world five direct marketing director---Amway, Avon, Nu Skin,Herbalife and USANA have all entered into China with the USANA’s entering of the Chinesemarketing on27th December2012. We could get that the development of the direct selling isnot successful in China not only the liberalization of China’s relevant laws and regulations indirect selling enterprises are very cautious but also the direct selling industry themselves whoshould adapt themselves into Chinese environment to take more reasonable business model.As the biggest developing country in the world, after China’s accession to the WTO,market economy status recognition is still not complete, the invisible hand of the marketstill has some way to go to fully play its role in China, With the opening of the market, lettingwell development of the products and services which to give the market the full play itsrole,then the development of market economy will be more self-evident. Direct selling is avery flexible marketing mode. In the direct selling industry, marketing mode must focus onthe customer’s feelings to pursuit of maximum customer value with the organic combinationof forward-looking and the practice of knowledge.Direct selling has very flexible marketing mode and management mode. With thedevelopment of The Times, the direct selling business model has the organic combination ofInternet, face-to-face contact, products and services which leads the marketing mode of directselling a personalized service, sales initiative, convenience, service management strategy withthe characteristics of concealment. As a pattern of marketing, direct selling has very good flexibility not only from personal employment but also product production and even theprogress of science and technology, etc. We could recognize that the healthy development ofthe direct selling industry will be great significance not only from improving people’s life butalso promoting the progress of the society.Now, the direct selling industry in China still faces the strong challenge but also theopportunity at the same time, this paper argues that in China the opening marketing model,the degree of recognition, related policy laws and regulations of the direct selling should beadapted to China’s national conditions. While the research and the exploration of direct sellingin the field of our industry is still be short, but we should with an eye to its development andfunction. It is of worthy of our attention and drawing on the experience of marketing model ofdirect selling in China with comparing with the traditional industries, at the same time, insuch a populous country, the marketing model of direct selling has the advantages of itsflexibility and did not let us ignore it. The research of direct selling marketing model inacademia and exploration is relatively small, the direct selling business model in the study ofmulti-level marketing patterns are less, it should be said to explore the management mode andthe marketing mode of the direct selling industry in China has great theoretical and practicalsignificance. This paper focuses on the current China’s dream, and taking the world’s fivemain marketing director-----Amway, Avon, NuSkin, Herbalife and USANA as thebreakthrough point in China to have a wonderful research and exploration. At the same time, Iwill puts forward relevant policies and Suggestions on the direct selling business model inChina’s development based on the situation in USA.