Research On Evaluation System Of Budget Hotel’s Core Competition

Budget hotel with the rapid development of the hotel industry since the end of the20thcentury, came into being at the same time, China’s tourism market segmentation, the generalpublic with a tour group travel, business travel and the growing rise of Walks, demand in thehotel industry development changes for convenience, comfortable, fast and at the same timethe increasingly strong demand for budget hotels, budget hotel matures after20years ofdevelopment, has become one of the hotel industry’s core categories. At the same time,however, there are many problems in the process of its development. Such as a major budgethotel brand rapid expansion of the second and third lines in the country, but the roomoccupancy rate and must be able to guarantee stable levels or even decline. Grasp the corecompetitiveness in the fierce competition in the budget hotel market, how to be a need toexplore and in-depth study of the topic, and to establish a set of objective evaluation of itscore competitiveness evaluation index system is of great practical significance.Budget hotel core competition evaluation research, build a budget hotel core competitionevaluation index system using and using fuzzy comprehensive evaluation method to theircomprehensive evaluation, and further empirical analysis, inspection and evaluation systemthe feasibility of the evaluation method, want a budget hotel in the existing core competitionfrom the results of the evaluation and analysis of problems and gaps, and propose appropriatecountermeasures for problems found. The article first introduces the theory of the budget hotelcore competition, so select Staff, hardware and technical level, the operation and managementcapabilities, marketing capabilities and corporate culture to constitute the core competitionevaluation index system of budget hotels, and integrated overview of the22elements.Hanting Inns&Hotels, fuzzy evaluation combined evaluation method, establish the evaluationmodel of the core competition of budget hotels, selected budget hotels held representativequestionnaire to collect data. Finally, according to the results of data analysis, targeted tocome up with strategies and recommendations to enhance the core competition of China’sbudget hotel.