Evaluation And Development Strategy Cheonggye Town Tourism Resources

The historic town is a geographically complex combination of natural resources and historical and cultural resources. Town development and construction, how to locate the direction of development of scientific and reasonable assessment of the ancient town of resource situation, the historic townshistoric townslocal conditions of the development of countermeasures is the most important issue facing the current historic townsconstruction are also key issues. Qingxi town is located in the southwest of the Sichuan Basin, an important stopover for Southern Silk Road Tea Horse Road, the ancient salt trail, rich in tourism resources, diverse types. As the research object of this article to the ancient town of the stream, through Held surveys and data colleotlon and analysis, the classification of tourism resources of the ancient town tourism resources, from the intuitive evaluation of the tourism resources of the stream, then the use of the analytic hierarchy process and fuzzy comprehensive evaluation method of travel The quantitative evaluation of resources, through the evaluation of the status of its tourism resources, the ancient town of the future development of countermeasures to provide theoretical guidance for the development and construction of the similar historic town of town. The conclusions are as follows:(1) Qingxi Town Tourist Resources survey results the physiographic landscape, water scenery, biological landscape, planetarium and climate landscape, ancient relics, buildings and facilities, tourist commodities, cultural activities, etc.8categories,13subcategories related to25basic classes, rich in tourism resources, diverse types, with a combination of advantages, high value.(2) Town Tourist Resources Evaluation results reflect the ancient town tourism resources in the secondary and tertiary majority, the town attracts tourists more types of resources, natural resources, and cultural resources for the town rich tourism value, but the cultural resources larger than natural resources, and cultural resources are mostly concentrated in the ancient culture of the ancient buildings, quaint and stately temples of culture and elegance, harmony ancient Kaifong Paul historic townsiconic tourist resources.(3) A clear definition of the stream historic townsinternational market and domestic market, and each target market, market segmentation, town tourism resources evaluation based SWOT analysis, advantage analysis of the performance of the relatively well-preserved ancient town resources unique human geography advantage, the best localized market base, multiculturalism and the surrounding area can form a better integration; disadvantage is manifested in tourism development is not enough depth, the historic townslack of protection of resources, Travel psychological distance tourism project is not available to participate in; Qingxi town traffic environmental improvement, the Sichuan tourism development pattern, historic townsTourism-cultural leisure travel products in the enhancement for the town to bring development opportunities; historic townscontradiction between development and protection, Sichuan historic townsThe town is rich in resources, fierce competition is the ancient town’s development challenges.(4) According to the Qingxi Town Tourist Resources Evaluation and SWOT analysis, boldly proposed the town in the future development proposals, from the "four cardinal principles", the tourism product innovation in the concept of sustainable development, the coordination of interests, regional joint comments propose a solution from the optimization of the tourism market, formed the core competitiveness, promote tourism resources to the advantage of the transformation of the economic advantages and benefits and other aspects of their development.