Study On The Development Of Rural Tourism In Gao County

As the "rural tourism demonstration county of Sichuan Province", Gao county has be richly endowed by nature inherent advantages and great potential for development in rural tourism development.By continuously enriching rural tourism industry, cultural connotation and details, give full play to the regional association of rural tourism industry, the Gao County rural tourism industry has vigorous development of tourism, the main economic indicators for five consecutive years maintained rapid growth of more than25%of the situation, and thus become an important pillar industry in the county to lead the farmers to get rich.However, from the development characteristics and the level of Gao County rural tourism in recent years, the overall is still in the initial stage of the spontaneous, and exposed many practical problems in the course of its development, restrict the Gao County rural tourism health, sustainable development.It is such a realistic background based on a great deal of research, carry out in-depth, detailed in this paper, some relevant problems of Gao County rural tourism development, its main purpose is to learn from the successful experience in rural tourism industry theory and the development practice of foreign developed countries and regions, and from the reality of development and utilization of rural tourism resources in the county through the analysis, the main problems in the development of rural tourism industry county existing in the process, puts forward the future Gao County rural tourism development strategy and measures, Expectations formed through the research of academic achievements, can have important reference value to the Gao County government for a period of time and related departments to develop regional tourism industry development and long-term planning and scientific decision, thus to Gao County health, sustainable development of rural tourism plays an important role in promoting. The results show that:First, the rural tourism resources abundant, external transport facilities, superior location, government leading mechanism gradually strengthen, the general consumption level is low, the development of rural tourism has a comparative advantage.At present, the stable development of Gao County rural tourism is still at the start stage, rural tourism development model has five main types of pastoral scenery ornamental, suburban peasant life participation type, folk customs experience, temples and red culture tourism, relying on large area, large development space of rural tourism.Second, research on the source of Gao Rural tourism county market through the way of questionnaire survey, through the collation and analysis, the data can be seen, the current Gao County rural tourism development has begun to take shape, but there are many problems in reality the more prominent, For example, tourism product development level is not enough, the lower grades, poor infrastructure, lack of tourism marketing, the rural ecological environment has been seriously damaged, practitioners low quality, service quality is generally low. Long-term to the problems mentioned above, is bound to restrict the Gao County rural tourism to achieve healthy, sustainable and rapid development.Third, results of questionnaire and data analysis of rural tourism based on the market, according to the main problems existing in the current Gao County rural tourism development, and puts forward some Gao County rural tourism development policies and proposals for a time in the future, That is to strengthen the scientific planning and management of rural tourism, rural tourism product development to increase the depth, improve facilities and conditions of rural tourism, strengthen the rural tourism propaganda, adhere to the ecological development of rural tourism and enhance the overall quality of service.