Research On Evaluation And Promotion Strategy Of The PENAVICO Tianjin Competitiveness

Shipping agency industry as derived industries of the shipping industry is a very important part of the international transport of goods, the sound development of the industry of shipping agency for the development of China’s international trade and transport sectors have an important role in promoting. The level of competitiveness of the shipping agency enterprise directly related to the rise and fall of our entire shipping agency industry. Shipping agency industry to promote rapid and healthy growth, it is necessary to enhance the competitiveness of China’s shipping agency businesses as the breakthrough point.In recent years, with the full liberalization of the market of China’s shipping agency, shipping agency inter-enterprise competition in the market almost intense, the whole profit margins of the shipping agency industry is declining. On the other hand, due to the outbreak of the global economic crisis, the international shipping market remains in the doldrums, this also makes it dependent on the international shipping industry and its shipping agency services industry is facing more serious development situation. How invincible in the complex and volatile market environment, the continued survival and development of enterprises must face the problem of China’s shipping agency enterprise. As a benchmark for the entire industry, reaching on how to improve the competitiveness of Penavico Tianjin enable to provide new ideas for the transformation of other shipping agency business in china.In this paper, the theoretical basis of the relevant enterprise competitiveness evaluation, combined characteristics of Tianjin Penavico, SWOT analysis, to explore advantages and disadvantages of the Tianjin Penavico competition research; through the establishment of a shipping agency enterprise competitiveness evaluation index system,evaluation and analysis of the use of fuzzy comprehensive evaluation method of Tianjin Penavico the competitiveness, the last corresponding countermeasures and measures put forward on how to enhance the Tianjin Penavico competitiveness.The main contents of this paper are as follows:(1) Base on competitive theorety research, combined with the characteristics of the shipping agency industry, it create a shipping agency enterprise competitiveness evaluation system from the three angles of the value sexual competitiveness, scalability, competitive and unique competitive.(2) Using the Fuzzy Comprehensive Evaluation evaluated the enterprise competitiveness of Penavico Tianjin in general.(3)According to Penavico Tianjin’s characteristics, reach on improving the competitiveness of the Tianjin Penavico such as:from the quality of service control, human resources management, organizational structure optimization, information construction, customer management, new business development and corporate culture. Propose appropriate countermeasures and specific measures seven sides.