Construction And Empirical Study On Dual Performance Evaluation Index System Of Social Enterprise

Over the last two decades, social enterprise began to rise and flourish all over theworld. Driven by both social mission and market economy, it has attracted widespreadattention. Its unique innovation model to solve social problems has already createdboth economic and social value. The development of social enterprise began later arosein mainland and its theoretical research is far more behind practice. As the core issuerelated to the enterprise development, performance evaluation is a matter of problemthat social enterprise should pay attention to. Considering that social enterprise createsboth economic and social value, it’s favorable to undertake both economic and socialperformance evaluation. It can not only attract the existing and potential stakeholders’attention but also make them participate in social entrepreneurship. Therefore, thestudy on construction of evaluation index system for dual performance of socialenterprise has a positive significance to promote its healthy development.Firstly, this paper introduce the theories of social welfare, endogenous externality,social capital and balanced scorecard and the concepts of social enterprise. Then thesystematic reviews of social enterprise, performance evaluation and dual performanceevaluation of social enterprise are also made. Secondly, by introducing the connotationand creation of dual performance in social enterprise, it explains the dual valuerealization using game analysis model and analyses the inner logic of variousperformance evaluation elements systematically. Thirdly, based on the theories andmechanisms above, we preliminarily construct the dual performance evaluation indexsystem consisted of four dimensions including double bottom line return, customer,internal business process, and learning&growth from scholars’ achievements. Thenwe make an index system optimization with the index discrimination, the correlationanalysis and other statistical analysis methods. Ultimately, we get a set ofcomprehensive evaluation index system.Finally, while conducting the questionnaire survey with the evaluation indexsystem constructed, we also used factor analysis and DEA model to do empiricalresearch in30social enterprise selected. According to the empirical results analyzingthe dual performance of sample social enterprise, we can draw a conclusion that whilethe dual performance has yet to be improved, social enterprise still plays an importantrole in solving social problems and enhancing social welfare. Thus, the real conditionof social enterprise’s dual performance are better reflected and at the same time. The rationality and scientificity are verified by the application of the evaluation indexsystem.