Marketing Strategy Of Female Internet Users Interact With The Network

Digital interactive marketing can support small-budget interente marketing, withdirect,two-way communication and is best used to build up consumers’ loyalty. It is widelyaccepted marketing strategy integrations and gradually becomes the core of a whole set ofmarketing plan. Female netizens are the largest sub-group of targeted consumers, carrying deeperand longer interaction compared to male online users, and their purchase capacity is increasinglymanifest in digital marketing.This essay cast research back to theories of online interactive marketing, marketing infemales, proposes several marketing strategies based on the study of female consumers’ mentalityand online behavior, and through field research, test those proposed strategies with real cases in itsplanning, execution and results by a patent of a system and method that is used to assess theresults of marketing cases.