Research On H5 Advertising And Marketing Strategy Based On 4I Theory

With the development of mobile terminals and 4G networks,mobile advertising has developed rapidly.The entire advertising industry,the development of mobile advertising showing a boom,especially in the development of H5 advertising the most obvious.But it is undeniable that,H5 advertising and marketing there are still many problems.Therefore,to master the correct H5 advertising marketing theory and skills,to enhance the level of H5 advertising marketing development is of great significance.Based on the analysis of the current situation of H5 advertising marketing,this paper analyzes the marketing strategy of H5 advertisement by using "4I marketing theory",and puts forward the "4I marketing strategy" of H5 advertising and marketing,and selects the rich case to verify the 4I marketing theory In the H5 advertising marketing in the successful application.In this paper,H5 advertising "4I marketing strategy",that is,personalized marketing,fun marketing,interactive marketing and profit marketing strategy,give H5 advertising marketing to provide new ideas.Personalized marketing is from the visual design,brand communication and service three aspects to study,to meet the diversity of consumer advertising needs.Interesting marketing from the H5 advertising product concept and interesting story of the combination of expression,technology and user experience to create a combination of attention to the spread of hot events.Interactive marketing strategy,focus on community interactive marketing,focus on open design,to guide consumers to participate,while using a variety of technology-driven upgrades,driven human-computer interaction.Benefit marketing strategy from the functional,emotional and self-expression of the three dimensions of the interests of the elaboration,H5 advertising brand's meaning is to meet the consumer demand for the use of the product,so that the brand value from the spiritual satisfaction and emotional resonance.