Research On Industrial Enterprises’ E-marketing

In digital age, the popularity of the Internet and the rapid growth of Internet usersmake E-marketing an unavoidable trend of corporate marketing. The battlefield amongcompetitors also shifted from offline to online. For industrial enterprises, E-marketingmeans both opportunities and challenges. E-marketing has the advantages of beinguniversal, interactive, low cost with a wide audience which provides a powerful andcost-effective platform for industrial enterprises to fully demonstrate products and services,transmit information to audience, keep connection with customers, reduce communicationcosts, improve service level and ultimately increase sales.This paper takes company A, a typical industrial company, as an example to introducee-marketing practice. Base on an analysis on Company A’s current e-marketing situation,the paper introduces how Company A should develop e-marketing strategies throughsetting e-marketing goals and choosing marketing patterns, as well as how to use Websiteoptimization, Search Engine Optimization, Email Marketing, Webinars, Online TrainingCourseware, Corporate Micro-blog and other e-marketing tools that are suitable toindustrial enterprises to buildup an e-marketing platform, improve Internet visibility andstrengthen customer relationship. These can serve as reference for companies with similarbackground.Meanwhile, the paper also introduces the support needed for e-marketingimplementation.