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The Study On The Selection Strategy Of Service Enterprises

Posted on:2014-07-15Degree:MasterType:Thesis
Country:ChinaCandidate:N L MeFull Text:PDF
GTID:2269330425965289Subject:Senior managers of business administration
Abstract/Summary:PDF Full Text Request
Current literature on the study of new venture competition were presented from adifferent angle selection and its influencing factors of venture strategy, however for aservice-oriented business strategies for small business studies are generally lacking.This through on service type small enterprise related of theory and the concept ofresearch, used case investigation law, research has33home service type smallenterprise, involves car service, and catering, and hotel, and advertising, and otherservices, multiple business, which car class5home, and catering class8home, andhotel class6home, and advertising industry4home, and other service class10home,found service type small enterprise venture strategy select of multiple sexual anddynamic sexual.Due to space by limit, articles only select has three a case for analysis evaluation,and from entrepreneurs features, business opportunities, business resources and theexternal environment four a aspects detailed explained has business strategy select ofreasons, last through research found, entrepreneurs of personal features impactbusiness strategy of conservative level; business opportunities core features isbusiness strategy select of main impact factors; business resources to service typesmall enterprise strategy select has important impact; service type small enterprisebusiness strategy of dynamic adjustment rely on external environment. Hope to see ina small corporate business practice to have some reference value.
Keywords/Search Tags:service enterprises, the entrepreneurial strategy, case studies
PDF Full Text Request
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