Investigation On Small&Medium-sized Enterprises Management Of New Product Research&Development

At present, there are thousands of SME(Small Medium-Size Enterprises),compared with larger-size or monopoly enterprise, They are in non-advantagedtechnology status, most of them are in the initial period of growth. There lifecycles isshort, available resources is restricted, and also their limited ability, based on all offeatures, these SME can not apply tradition management to direct routine.Large-scale enterprises focus more on structuralization, processes informatizationand instrumentalization in new product development, While it’s hard for small and medium private enterprises to use this development mode due to their limitations on scale, technology, and resources and so on It is difficult to apply to large-scale enterprises waysAccording to the particularity of research and development process of the industrythey are in, The SME just Combination of industry and product features and based onlarge and medium enterprises current research and development management system todevelopBW company is one of SME and Have a common features of them It is lack ofsystematic and scientific management methods of new product development When itchanged from manufacture to research and development, How to ensure the scientific ofthe new products and Multiple project management work.How to ensure the process ofproduct development, high efficiency, high quality and so on We must establish theuseful management methods reasonably and scientifically, This kind of method appliesto SME product developmentThis paper studies BW company’s product development management methods Itstheory is based on the successful experience and methods of the large-scaleenterprises,Using this method We analyzed some of questions of the BW companyfrom the product development process, From the four reasons to solveProduct strategy，Market Research and performance management. Set up forSME’S new product development management system In order to prove the practicalvalue of the system through a security analysis of BW Company The system is of greathelp to large-scale enterprise and also has a positive guiding role for SME It belongs tospecial subject.