| Rural tourism development and construction, is already one of the themes of many research scholars at home and abroad in the long ago. In recent years, as people’s living standards rising, as urban residents’ leisure time demand and holidays increased, to experience rural life and rural pastoral scenery of the tourism industry is in rapid development. Rural tourism development based on the country as the carrier, the country natural ecological landscape, rural industry and rural culture medium, Rural tourism regard activities as the form, the implementation of tourists to rural natural humanistic touch a sublimation of mind. The construction of the rural tourism development, is one of the main solution to solve the problem of agriculture, rural areas and farmers in our country, and building a socialist harmonious society in our country important constitutes。Moreover, the development of rural tourism, in addition to increase the tourists travel choice, also promote the rural labor force employment problem, increase farmers’ income,Improve the added value of agricultural and sideline products, is advantageous to the development and improvement of the rural industrial structure, has the very strong practical significance for new rural construction.This article focuses on the migrant youth participation in tourism development of own will, the youth refers to the "80"as the main body of a generation, most of them have a few or no engaged in agricultural activities, after they graduate from school to go out to the cities. Of migrant workers "crush" in recent years has caused wide attention from all sectors of society, the construction of China’s rural tourism culture has brought the very important development.As a result, this article selects the XiangXiang City as a sample region, young migrant workers as the research object, from the perspective of young migrant workers,, combined with the local rural tourism development situation. Through consulting relevant references, using the method of field survey and the interview method, the young migrant workers return home to participate the rural tourism development in the XiangXiang City, intend to investigate systematically. First of all, summarized the concept of the youth, young migrant workers, rural tourism, participation, and theory of the will; Then, through empirical questionnaires conducted interviews with local farmers. By using SPSS software to statistical analysis of data, discusses the influence of the migrant youth’s willing return to participate in rural tourism development and on the basis of empirical research it is concluded that the local migrant youth participation in rural tourism will analysis the main conclusion. The influence factors of affect young migrant workers return home to participate in rural tourism development are various, such as age, culture level, rural life of personal characteristics of participation in rural tourism development has a great influence. Of the different nature of work, different work place, migrant youth return to participate in rural tourism development has a great influence, external factors of migrant youth also has a great influence, such as parents or spouse support, local policies, etcTo solve these problems, in the development of rural tourism in the future, the government should play a leading role, for the related participation tourism projects for preferential policy, strengthen the migrant youth for hometown’s sense of belonging, go deep among the masses, to pay attention to their opinions and Suggestions, increase the construction of infrastructure, unified standardized management. |