China Market Development Strategy Of Dekai Quality Certification Company

In the face of the import and export trade, China’s enterprises should be reasonable to face technical barriers; technical barriers can not only promote the import and export enterprises to adjust the industrial structure, enhance the competitiveness of enterprises, but also can boost the product quality. This study render key quality certification company branch of China as the research object, with furniture detection plate as the focal point, in the enterprise marketing strategy research literature review, based on the theory of DE key quality certification company in China at present the development of market economy and market competition situation carries on the present situation analysis, find out the authentication market problems, puts forward corresponding market development strategy measures, the results for the company will be perfecting and improving the marketing strategy to provide a theoretical basis. The academic research significance lies in:to explore DE key quality Certification Company China market development strategy choice, mining market marketing and marketing strategy theory root. Through this research, improve and enrich the theory of enterprise management system.This research mainly adopts three research methods, respectively literature review method, quantitative analysis and qualitative analysis. First of all, through the analysis of a large amount of market strategy related literature research, summarizes the current situation of the development of the marketing strategy, the thorough analysis DE kay quality certification company and the China quality certification industry development present situation and the research present situation, for this study provides an important theoretical support. Secondly, this study through the quantitative analysis method, through the chart analysis methods such as DE key quality certification company China market in the form of development. And using the qualitative research method and in combination with PEST analysis, five competitive forces model and SWOT analysis method to analyze the industry environment and the enterprise market development strategy, so as to make appropriate YuDeKai quality certification company China market development strategy.