Kunming A Health Management Center Service Marketing Strategy Research

As a new emerging industry, health management has been developing since1960s and becomes more and more comprehensive. After30years Chinese Reform and Opening, with the continually increasing of living standards and demands of health care, heath management industry is sprouting up all over the country in21century. However, the study of the service marketing of health management lags behind the development of the industry. The service marketing cases of health management are hard to be found in Yunnan Province. Many research methods are employed to complete the paper, including literature research, field study and questionnaire survey. Supported by theory and practice, the paper focuses on the study of Yunnan A Health Management Center explaining relevant theories about health management and analyzing the status of overseas and domestic market of health management. According to making use of7Ps, which stands for Product, Price, Place, Promotion, People, Process and Physical evidence,4Cs, which stands for Customer, Cost, convenient, communication, and using performance evaluation, the research results and conclusions in aspects of the strategy of service marketing of Kunming A Health Management Center health care service, measures and mechanism of the marketing of health care are obtained.Due to the limits of location and underdeveloped economy, health management is believed to be a new but challenging industry in the local market. Few research and study have been involved in this filed. The author designs the strategy of service marketing of Kunming A Health Management Center service which could be applied to regions which are multiracial and underdeveloped, enriching the local research of health management, providing a positive attempt in reinforce the local marketing and generating guidance in the future development of the industry.