| Real estate industry is a typical industry of capital intensive, the impact of monetary policy adjustment on the real estate enterprise capital chain is very great. Real estate enterprises in the development process of the project financing is high and the sources of financing way is too unitary, from the initial to obtain loans from the bank financing to now, financing means and methods of real estate enterprises use did not change much. Because the real estate development projects on the money demand is very huge, therefore, effect of tightening the money supply on the real estate development enterprise funds chain is very significant, the interest rate factor in the monetary policy is one of the important factors affecting the real estate enterprise capital structure. The real estate industry excessive dependence on bank, caused the industry and the financial sector to the real estate financing question the reasonableness, as well as the social public to question the reasonableness of real estate prices.Since2010, the state started to adjust macro monetary policy, the stock market cachexia, bank loans difficult, sales to the rate of decline, high inventory, the industry downturn......These factors strongly impact the real estate industry in China, which was highly dependent on loans from banks and other financial institutions and to the capital market for financing real estate development enterprises are facing the unprecedented financial pressure. The real estate industry is a capital intensive industry, have sufficient development funds is an important condition for enterprises engaged in real estate development projects to develop smoothly completed. This paper used literature research, system analysis, comparative selection, induction, logical analysis, case comparison, comprehensive evaluation, analysis, from the source of funds, the use of funds, the funds of the three important stages of the reflow process, firstly analyzes the main problems existed of our real estate development enterprise capital chain and the chain of funds management, followed by the analysis of the impact of national macro monetary policy adjustment funds chain of real estate enterprise:conduction mechanism, carries on the analysis to the real estate enterprise capital chain management and mode of operation, the main problems existing in the management of capital chain estate development enterprises of China’s real draw and; and in the management of capital chain SHUNFA HENGYE Co., two in monetary policy adjustment after the real estate project use case as an example, analyzes how the enterprises response method of national monetary policy adjustment on the impact of enterprise funds chain management and enterprise, and puts forward some suggestions on how to improve the management of capital chain of real estate development enterprises in china. |
PDF Full Text Request