Yunnan Tobacco Baoshan Oriental Tobacco Company Market Development Strategy Research

As the national economy important backbone industry, China tobacco industry as China’s economic construction has made great contributions. With the rapid development of the world economy, China’s accession to the WTO and the world the framework convention on tobacco control ", Chinese tobacco industry at home and abroad welcomed the profound change of the business environment, the domestic tobacco enterprise is facing the fierce competition in the international tobacco market. In the economic globalization, information empirically, knowledge economization big background, how to improve the market competitiveness of China tobacco industry to in the face of an important issue. Yunnan baoshan Oriental tobacco company as yunnan tobacco commercial enterprise, mainly responsible for yunnan sun-cured tobacco production, processing and sales business, and bear the yunnan tobacco market development duty. In the increasingly competitive incentive tobacco market, in order to cope with the market trend and foreign tobacco enterprise strong challenge, must from the strategic thinking to yunnan baoshan Oriental tobacco company’s marketing strategy. Therefore, how to grasp the market rule, through the formulation and implementation of the effective marketing strategy to promote the company’s market competitiveness is more important, the yunnan baoshan spices smoke on the future of the company survival and development has the vital significance.Based on this, this paper firstly marketing related theory are reviewed; Secondly, the tobacco industry at home and abroad of the overall situation of the general carding, the rules of tobacco industry and the existing problems on analysis; Again, analyzed the current situation of yunnan baoshan Oriental tobacco company is operated the macroscopic environment and microcosmic environment, and find out the advantages and opportunities and existing disadvantages and potential threats; Finally, in view of the yunnan baoshan Oriental tobacco company in the defect existing in the market, and determines the marketing strategic objectives, the yunnan baoshan Oriental tobacco company’s market development strategy ideas exploration.This paper USES the market marketing related theory, explore the new situation of tobacco industry in Yunnan baoshan Oriental tobacco company market development pattern, and systematically studies the yunnan baoshan Oriental tobacco company market development strategy is to develop, to yunnan baoshan Oriental tobacco company promoting the market competitiveness of the company to realize the sustainable profitability has certain practical value.