Development Strategy Research Of NL Group Based On Environment Change

Development strategy is very important for any enterprise, and even can be said that the modern enterprise competition can have attributed to the enterprise strategy competition. Strategy is the guide, is directly related to the enterprise market positioning and development direction. As the chemical industry as a whole the aggravation of the market competition, and enhance the market competition strength, it has great influence on the NL group in the market place. In addition, the chemical industry "1025" planning introduced, the NL group will face new opportunities and challenges, how to face these challenges and opportunities, has become a NL group at this stage is a very important problem, but the key to solve this problem is to formulate development strategy conforms to the actual situation of the group.This paper uses the method of literature study, expert consultation, field survey and other research methods to study the development strategy of NL group, in accordance with the questions, analyze problems, problem-solving ideas, the development strategy of NL group and in-depth analysis and research, analysis model and PEST analysis, five forces by Potter, NL external environment analysis, find out the NL group faces the opportunities and threats, and through the analysis of internal resources and ability, clear JITUAN advantages and disadvantages; based on the analysis of internal and external environment, analysis on the integrated use of SWOT, the group’s environment for further analysis and summary of strategic positioning, that is matched with the actual situation of the group; finally carried on research to the development strategy of NL group.