Research On Technology Innovation Strategy Of L Company

In today’s economic globalization, the competition between modern enterprises, root infundamentally the competition of technology innovation. The way to keep the persistentcompetitiveness currently is to strive constantly for core technology, product qualityinnovation. Therefore, modern enterprises pay more and more attention to investing productresearch and development department, and take technology innovation as the enterprise’slong-term development strategy, which involve in the optimization of organization andprocess, decision making, communication and stimulation. L company is a powerfulmultinational manufacturing company for information product, How to execute whichtechnology innovation strategy to keep market competitiveness in the world class is a vitalsubject for L company.Firstly this paper explain the technology innovation based on domestic and internationalresearch, and analysis the internal and external environment with regard to L’s currenttechnology innovation situation. This chapter analysis the core competence by SWOT model,and sort Five Force order for L company by Five Force Model.Subsequently the innovation management thoughts and innovation strategy solution isrevealed out, which match the cooperate strategy as different leading strategy. The solutioncontain the reproductive innovation, joint innovation, and independent innovation. Meanwhilethe technology development, the fund investment and patent protection as the solution toensure all the innovation strategy implementation. Further more,the culture construction aswell team construction is spread,which will guarantee L company to keep the leadingship inIT device industry and the standing competency.Finally, come up with improvement action for those existing problems raised up fromcase study,...