The Competition Strategy Research Of Dalian Y Bearing Limited Company

As information technology and economic globalization grow in depth, our world is becoming more "flat", and the Earth is becoming a global village. At the same time, bearing enterprises are facing increasingly complex and competitive environment. Under such circumstances, competition strategy research for enterprises is imperative.After more than20years’s development, Dalian Y Bearing Co., Ltd. is now a medium-sized bearing enterprise with annual sales of500million yuan. The company is principally engaged in mining and other large machinery bearings, and its target market is medium and low-end domestic bearing market. Due to the international financial crisis, its corporate profits have been declining. Facing this crisis, Y company has to upgrade to enhance its competitiveness. Based on Y company’s internal and external environment analysis, using a combination of quantitative and qualitative methods, this paper is going to make an enterprise competition strategy for Y company.This paper contains six chapters. Chapter1includes the background, significance, purpose, methods and technology roadmap of this study. Through PEST analysis, analysis of China’s bearing industry development and so on, Chapter2focuses on the external market environment. Chapter3mainly studies Y company’s internal environmental analysis. Chapter4formulates Y company’s competition strategy. Chapter5is about the strategy control and supporting measures of the competition strategy. Chapter6is this paper’s conclusion.Through internal and external environment analysis, the author works out a competitive strategy for Y company. It is hoped that this strategy is useful for further development of Company Y and has certain significance for our country’s bearing industry restructuring and upgrading.