Study On Shandong Iron And Steel Group Co., Ltd.Enterprise Development Strategy

With the rapid development of the world economy, steel companies gained vigor, enterprise development momentum. However, with the continuous influx of Chinese foreign steel companies, steel industry increasingly competitive, combined with instability in the demand for steel products, iron and steel enterprises worrying prospect. In the "second five" plan, the state of development of iron and steel enterprises put forward higher requirements, requirements of corporate restructuring, optimize the industrial structure and technological upgrading.In the current development situation, the development of iron and steel enterprises in strategic planning is imperative, not only to enhance the core competitiveness of enterprises, enterprise development strategies to better promote the realization of the steel business and industry to promote sustainable development.This op PEST analysis, Porter diamond model analysis, SWOT analysis, stratified analysis, corporate strategy management related to theory, from the macro political environment, industry and competitors, Shandong Iron and Steel Group profile and status, analysis of internal resources and capabilities, problems analysis on the current status of Shandong Iron and Steel Group, the existing problems and to analyze the causes that the Shandong Iron and Steel Group Co., Ltd. in the development of many problems exist. Because of these problems, seriously affecting the Group’s strategy, affect the Group’s sustainable development. Be further from the Shandong Iron and Steel Group Co., Ltd’s current development strategy and development strategy two aspects of the Group’s development strategy for the design, and finally proposes specific implementation strategy development strategies, from technological innovation, human resource management, financial management, information network construction, joint venture with production, supply, marketing integration, management, etc., to provide protection for the Group’s development strategy to enhance the development strategy of the executive power, protect the Shandong Iron and Steel Group established enterprise development strategy along the sustained and healthy development, in order to achieve strong world steel prices development goals. Shandong Iron and Steel Group Co., Ltd. Through the development strategy study for other steel companies provide the basis for the design of development strategies, is a realistic research topic.