Research On The Hubei Enterprise Culture Innovation And Its Path Based On Chu’s Business Culture

Culture is the lifeblood of a nation, is the people’s spiritual home. Strengthen the building of enterprise culture has become the stategic choice to gain competitive advantage, to Keep the enterprise prosperous. The research of enterprise culture emerged in the nineteen seventies, with the development of the theory and practice of enterprise management, enterprise culture is getting more attention of enterprise managers, enterprise culture has become the core and cannot imitate competitive advantage, become the most lasting decisive factor in enterprise development. With the rapid development of economy and globalization, whether the domestic or the foreign markets, enterprises are experiencing a hitherto unknown pressure of competition and challenge, in the future,enterprises can gain long-term development must be those who have their own cultural background and srong cohesion.The enterprise culture is a concentrated reflection of the enterprise values and physicochemical conditions, is the core content of the modern enterprise management. The enterprise culture management emphasis on estabalishing the core values of the enterprise, formed in the enterprise and displayed to the external of the enterprise culture atmosphere of a people-oriented and forge ahead, in order to get the whole advantage of enterprises, improve the competitiveness of enterprises, provide a solid foundation for the sustainable development of enterprises. The building of enterprise culture and management is the result of the combination of social culture and organization management practice, after the management theory of the "economic man","social man","self realization man", to re-examine the relationship between the value of enterprise culture and the sustainable development of enterprises, this is the essence of contemporary enterprise management.The construction of the enterprise culture must be based on the background of regional culture, regional culture characteristics area as the enterprise culture construction of the constituent elements, which can make the enterprise adapt to the needs of the market. In this paper, studying from Hubei Enterprises, through the understanding of the Chu state and Chu culture, combined with the present situation of Hubei enterprise culture construction, analysis of existing problems of the construction of Hubei enterprise culture, puts forward the corresponding enterprise culture construction path. In this paper, innovational put the Chu’s culture as a main background to constract the enterprise culture, at the same time, use the model graphs to express the enterprise culture construction path innovationally.