Research On The Brand Cultivation Pattern Of Industrial Cluster Inserting Into Global Outsourcing System And Its Selection

With the further development of economic globalization, the international division under the multinational company leading has further specified to the division between different processes in the same products from the respective industry and intra-industry division of labor. In many countries, especially developing countries, there has been a lot of industrial clusters which combine regional economy and economic globalization effectively. Industrial cluster inserting into global outsourcing system which is the carrier of regional integration into the global economic system, with its lower cost advantage, actively integrating into the global outsourcing system and attracting a large number of multinational companies to transfer their manufacturing sectors to China.No matter to developed countries or to developing countries, Industrial Cluster Inserting into Global outsourcing system brought both considerable external economies of scale and external economies of scope, playing a huge role in economic development, effectively promoting economic development of a region or a nation.At present,most industrial cluster inserting into global outsourcing system in China depend mainly on the lower cost advantage, being in the infancy stage of Industrial Cluster for a long time.the lack of industrial cluster brand which can increase the value of the product is the important reason for Industrial cluster inserting into global outsourcing system in China being in the infancy stage of Global fragmentation of production for a long time. industrial cluster brand which is able to help enterprises to win in the market competition is valuable intangible asset, fostering strong industrial cluster brand could meet the needs of consumers at a higher level and disseminate the industrial cluster image in the broader scope, is the important way and means of enhance the industrial clusters in global value chain. Through all the scholars’ research results,we can find that the study of industrial cluster brand cultivation pattern relatively lacks. This thesis from the perspective of industrial cluster inserting into global outsourcing system,make study on select of industrial cluster brand cultivation pattern.Based on the relevant theories of industrial cluster brand,at first, this thesis comparatively analyses the present cultivation pattern of industrial cluster brand; secondly, through game analysis to the present cultivation pattern of industrial cluster brand, trying to find the best cultivation pattern;finally, this thesis proposes the strategies of cultivation of industrial cluster brand.The full thesis altogether divides into six chapters:the first chapter is introduction, this chapter mainly introduces the purpose and meaning of the research, current situation of the domestic and international research, content and methods of the research; the basic theories of the industrial clusters and industrial cluster brand are introduced in the second chapter, mainly including relevant theories of the industrial clusters, the industrial cluster brand and relation between them; the third chapter comparatively analyses the present cultivation pattern of industrial cluster brand;in the fourth chapter, through game analysis to the present cultivation pattern of industrial cluster brand, trying to find the best cultivation pattern; the fifth chapter proposes the strategies of cultivation of industrial cluster brand; The last chapter is the summary of the full text and the prospect of the research.