Research On The Brand Cultivation Of Embedded Transnational Outsourcing System’s Industry Cluster

With the further development of economic globalization, many countries and regions have appeared many industry clusters, the Chinese manufacturing industry with its lower cost advantage, attracted a large number of multinational companies to transfer its production link to China, and then undertook the labor-intensive manufacturing outsourcing, and finally actively implanted into the global production division of labor system. Embedded system of transnational outsourcing industry cluster has become the world’s current economic developing characteristic industry economic organization form, no matter in developed countries or in developing countries, embedded transnational outsourcing industry cluster system has played a huge role in economic development, not only brought considerable external economies of scale and external economies of scope, and at the same time, also produced a strong spillover effect, which can effectively promote a regional and national economic development.Compared with the developed countries, our country’s embedded transnational outsourcing system of industrial clusters are still in the initial stage of exploration, only relying on low cost labor competitive advantage is not enough, and higher added value of the lack of the whole cluster brand, will be important to keep long and stable ability challenge of cluster. From the point of view of industrial cluster brand, it is one kind that has the ability to obtain value of intangible assets, in market competition the position and the role of becoming more and more important, through the brand creation and operation, it can be in a higher level and a wider range of the cluster to strengthen comprehensive strength, in order to achieve the purpose of the whole cluster brand shaping. Through all the scholars’ research results,we can find that the current of industry cluster brand cultivation of the study also relatively lack, based on the above understanding, this topic can be produced, that is, from the perspective of the whole cluster brand, the embedded transnational outsourcing system of clusters brand cultivation for research.Based on the relevant theories of industrial cluster brand, this paper first analyses the present development situation of embedded transnational outsourcing system of regional industry cluster brand, and then puts forward the brand cultivation of embedded system of transnational outsourcing industry cluster, and finally comes up with our country’s representative embedded transnational outsourcing system of industrial cluster for the brand cultivation of case study.The full text altogether divides into six chapters:the first chapter is introduction, this paper mainly introduces the research purpose and meaning, the domestic and international research current situation and the research content and methods; In the second chapter, the industrial clusters and industrial cluster brand basic theory are introduced in brief, including the concept of industrial cluster, characteristics and the dynamic elements of the industrial cluster brand’s appear; The fourth chapter based on the above theory and framework, expounds the detail of embedded system of transnational outsourcing industry cluster brand’s three kinds of cultivation mode; The fourth chapter based on the above theory and framework, expounds the detail of embedded system of transnational outsourcing industry cluster brand’s three kinds of cultivation path; The fifth chapter selects three representative embedded transnational outsourcing system of industrial cluster in the domestic as the brand cultivation of case study; The last chapter is the summary of the full text and the prospect of the research.