| With the furthering of China’s reform and opening up,it has changed a lot on production factors and external conditions, OEM enterprises which is based on labor intensive has to face such puzzles, like appreciation of RMB, labor cost up and more stringent regulation of environment protection. Compare with other countries or regions, the comparative advantages on production cost is gradually diminishing or even disappearing. A new round of industrial transfer is happening now. Thus, it has become a urgent subject for OEM enterprises to get over the puzzles and then realize transformation and upgrading. This thesis takes the factory where the author to serve as the research object and tries to research the transformation and upgrading of OEM enterprises by beginning with the globe value chain and core competence theory.The thesis starts from the introduction of research background, objective and significance and then state the study method and framework as the first chapter. The second chapter introduces some theory basis which is suitable for subject study; it mainly includes globe value chain and core competence theory, the definition and character of labor intensive enterprises is also mentioned.The third chapter summarizes the tough situation and general puzzles which OEM enterprise is facing now and then states the motivation and constraints of transformation and upgrading. Some popular upgrading paths is also introduced in this chapter.In chapter4, the current situation and dilemmas of ZhengBei Lighting is introduced and thus states the necessity of transformation and upgrading. Follow this, in chapter5, the author apply some tools to analyze environment of competition and also find out the core competence what Zhengbei has now,ln the chapter6, based on the analysis result of ZhengBei’s competence and combine the globe value chain theory,the author puts forward the countermeasures and suggestion of transformation and upgrading for ZhengBei Lighting. |
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