Research Of Marketing Strategy On IDC Business In Shanghai Unicom

In recent years, with the vigorous development of the Internet industry, as well as the growth of the enterprise information demand, Data center business entered into a period of rapid growth. The oprators of data center including telecom operators, professional operating companies at home and abroad, part of private enterprises, and even Internet companies such as amazon, ali. Therefore, competition of data center is fierce. The market share of IDC business in Shanghai Unicom is low, the influence is very small in Shanghai area, how to dig their own advantages, accurate target market, and effective positioning, is an important task to the development of Shanghai unicorn IDC business.This paper analyzes the market situation of international and domestic IDC,and discusses competitive advantages and characteristics of main body of each operator. Based on research in view of each segment of the data center industry, comprehensively analyzed the industry IDC business needs of the market. Based on the stock as well as a number of important potential customers a questionnaire to collect data, put forward in terms of products, services, and operations management a series of problems. Article using the idea of market orientation, combined with SPT, the value of marketing theory, by adopting the combination of literature research and empirical research method, summarizes the Shanghai Unicom IDC’s competitive advantage, determine the target market and positioning of Shanghai Unicom IDC, and proposed the Shanghai Unicom specific marketing strategy recommendations.