Research On Development Of Retail Format And Retail Format Structure Optimize Of China

The retail industry, as a connection link between goods and consumer, is the last hop from production areas to consumers of goods, so it plays an important role in the national economy. At the time of our accession to the WTO in2002, China made a commitment that we will open our retail industry two years later. With the commitments to be honored, a large number of foreign-funded retail enterprises entered into our country which has a certain impact on the retail market in China. The rapid influx of foreign retailers, have changed the competitive landscape of the retail market in China. At the same time, present retail formats of China is more complex, for example:under-development and over-development of retail formats exist simultaneously, new retail formats is emerging, current retail formats needs to be improved urgently and all kinds of retail formats acquire progress. Retail structure optimization can impact on market efficiency of retail, to meet consumer’s demand and promote economic development. Thus, it’s necessary to research the retail structure in new period.First, in order to research the influencing factors of retail format, we compare the factor of development of retail format of China with that of foreign developed country. Moreover, we research the retail structures after understanding the current status of retail structures. Secondly, in essence, retail structure optimize is that the rate of return on assets of all kinds of retail is equal. According to the theory of general equilibrium, we use the similarity coefficient evaluation method to evaluate the structure of the retail. The more the similarity coefficient closes to "1", the more reasonable the retail format structure is. The analysis showed that the similarity coefficient is far away from1in some years, so that the retail formats structure is not reasonable. Then, we analyze of the development of the main formats with vector difference principle, and we know that the retail formats structure is unbalanced:under-development and over-development of retail formats exist so simultaneously that the retail formats structure is irrational. Finally, we investigate the reason of the retail formats structure so unbalanced, and make policy recommendations to optimize the structure of retail formats.