Research On The Relationship Between Carbon Asset Management And Competitive Advantage With Resource Advantage As Mediator

The full arrival of the low-carbon era has opened a prelude to yet another management change, in the context of this era, organizational legitimacy and competitive advantage will be re-determined, the original competitive landscape will be a dramatic change. Facing the dynamic changes of the external environment, companies must take the initiative to seek more adaptive way to circumvent the crisis brought about by environmental turbulence, in the same time, the low-carbon era has brought new opportunities to companies, how to avoid the crisis and grasp the opportunity to enhance the competitive advantage of the low-carbon era are the major issues relating to business survival. Carbon asset Management is a new kind of management method in low-carbon era, the new management method will provide brand new ideas to the growth of companies in low-carbon era, therefore, it is necessary to carry out an in-depth inquiry of this management style, so as to clarify the exact meaning of carbon assets and the carbon asset man-agement, and make it easy to effectively manage this new resource, in the same time, in order to reduce the uncertain risk of carbon asset management, it is necessary to delve into the follow-up effect to the carbon asset management——inner relation between the the carbon asset manage-ment and competitive advantage——in order to clarify the inner relationship and mechanism between the carbon asset management and competitive advantage and make the companies facil-itate to target rational management mode to provide power for the enhancement of competitive advantage. In response to these demands, this article develops a reliable measure of scale on the basis of defining carbon asset, carbon asset management, resource advantage and competitive advantages in the manner of combination of theoretical and empirical research methods, and based on a sample of269cases, explores inter-relationship of carbon asset management and competitive advantage through empirical research method. The empirical results show that the carbon asset management is the inevitable choice no matter considering short-term profit or long-term competitive position. Carbon asset management acts on the competitive advantage at the same time in two different way of "carbon trading" and "resources-ability ".This article explains the promoting effect of carbon asset management acting on the competitive advantage in detail, and clarifies the mechanism of carbon asset management acting on the enterprise "short-term competitive advantage" and "sustainable competitive advantage". On this basis, the article constructs the carbon-asset-management system based on the theory of the "value chain", and make a detailed interpretation of the specific content of the carbon asset management in or-der to provide a theoretical basis for enterprises’Implementing of carbon asset man agement.